From Gawker a set of military recruitment ads from around the world. Representing East Asia we have Taiwanese who gain skills while defending 20 million people from an unknown enemy, a Singaporean battleship that transforms into a giant robot, and an ad for the Japanese Navy that is quite remarkable.
(Japanese ad intercut with an American one)
Lots of American military recruitment ads (which turn up a lot on the type of shows my 15-year old son watches) emphasize how joining up connects you to a glorious history, not just the few, the proud, etc. but pictures of the G.I.s who defended freedom by beating Hitler. They tend to avoid pictures defenders of freedom in blue uniforms shooting defenders of slavery in gray, since that brings up some history that they don’t want brought up.
The British ad is maybe the best and most historical. The ad shows as screaming armed black guy (ohh a native) who is calmed by the sheer stiff upper lip and steely eyes of a British officer. Remember when Britain was an Empire? Well that was before your time, but IF you could be a real British officer that would be something. Beats sitting around Oldham getting pissed, anyway.
In East Asia military history is a very fraught subject. The PLA has killed lots of people, but many of them were Chinese. Even stirring up anti-Japanese feelings (or even bringing up the Revolution) may not be a good idea.
The Japanese Navy of course also has a glorious history, if one assumes that for a Navy a glorious history means sending lots of foreigners to watery graves. Needless to say they don’t want to emphasize that. Maybe a dance routine is best.
Here is a PRC version. Comparing ads you might think Taiwan and Chinese Beijing were the same country.