Cultural Consumption and Comprehension

There’s an interesting article up at Japan Focus this week, “Disarming Japan’s Cannons with Hollywood’s Cameras: Cinema in Korea Under U.S. Occupation, 1945-1948” by Brian Yecies and Ae-Gyung Shim. For the most part, it’s a pretty conventional occupation history, done with official USAMGIK sources, Korean newspapers, plus some secondary sources on the early occupation period, and reveals that USAMGIK used cinema, especially Hollywood imports, as a way to reeducate the formerly colonial subject population. Nothing too surprising there: US efforts to use American media to engineer democratic and capitalist cultures is pretty much a universal story in the post-war.

The twist here: a steady theme running through the article highlighting the disconnect between the values depicted on screen (intentionally or unintentionally) and the culture of the audience. Again, there’s nothing terribly new there: if the Koreans were already democratic pro-American capitalists, then the program wouldn’t exist in the first place. But the authors offer no obvious evidence either regarding audiences’ comprehension or tension with the material presented and make claims for the effects of the program which boggle the mind. This seems to be the result of conflating vocal conservative voices with popular reception. For example, this early passage sets the stage for a lot of the rest of the article:

Generally speaking, Koreans had had long-standing Confucian traditions that required physical separation between noblemen and commoners on the one hand, and men and women on the other hand. Confucianism provided the foundational social, moral and legal guidelines and customs between people of all ages. Not only did cinema-going in this era enable all walks of life to mingle together in ways that were different from traditional Korean moral values, but the images, themes and motifs presented in the onslaught of spectacle Hollywood films, which was not a new phenomenon, did continually present ‘American’ situations that shook the roots of traditions and worried traditionalists.

This rings rather false to me. First, the conflation of social customs with Confucianism and the conflation of conservatives with tradition, but more the idea that modern egalitarian ideas were new to most Koreans in the post-colonial age, after a third of a century of Japanese modernization – industrialization, migration, education and other changes. There is some discussion of “a formal survey of local attitudes in Korea” but it’s not clear to me that an American survey of attitudes at that point would produce results other than confirmation of American attitudes.

Worse, the evidence offered in the article about the surprising popularity of movies with untraditional and complex moral presentation suggests that the movies weren’t disturbing their audiences at all. They write “Almost immediately, these first Hollywood films made a splash in the marketplace as audiences lapped them up with enthusiasm,” but they can’t stop there. They finish that sentence with an unsourced and unsupported, “whether of not they understood them or appreciated the cultural values they contained.”

In the conclusion, Yecies and Shim suggest that the success of Hollywood and other movies in the 60s is a result of the acculturation to such fare in the ’40s. In fact, they credit the movie program with success beyond any reasonable expectation: “USAMGIK’s aim of reorientating Koreans away from the legacies of the former Japanese colonial regime was achieved with surprising ease by allowing hundreds of Hollywood spectacle films back into the region.” If the USAMGIK program was a success, then it couldn’t have been too far out of the mainstream. They discuss the pre-’45 movie scene, which sounds quite lively until the wartime rationing kicked it, but seem to dismiss it as a factor in their post-war discussion. It’s as though pre-liberation Koreans were nothing more than pre-colonial traditionalists with an overlay of colonial ideology, reeducated with great discomfort through the power of Humphrey Bogart and Roy Rogers. I suppose there must be more to this story, but the evidence presented here is grossly inadequate to prove the rather astonishing assertions being made.

On the plus side, one of the other articles at Japan Focus this week is Mark Caprio’s expanded version of the talk he gave at the AAS Conroy panel, in which he takes a contemporary right-wing revisionist discourse on Korean annexation and exposes the ahistoricity of it in great detail.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Mastodon